Give, register, or read
Aim it at a gift form, an event, or the newsletter. People are not typing a long web address.
Engagement
A short link for the next thing you want done
Point people at a gift, a registration, or this week’s note with a short link or a code. It works from a slide, a poster, or a text, and you can change the destination later.
One tap, one destination
The same link in two places
Use it on a screen at the event and in the email the next morning. Both open the same page.
Change where it goes
When the appeal changes, update the destination. A code you already printed still works.
Short enough for a poster
The link is meant for a slide or a handout, not for a footer full of tracking parameters.
Questions about this page
No. Update the destination. The printed code still opens whatever you point it at now.